---
title: "Volkswagen Group / CARIAD"
description: "A camera-tracked generative installation for Volkswagen Group / CARIAD at IAA Mobility 2025 in Munich. Two overhead cameras turn visitor movement into a 14,000 × 2,000 px realtime composition across a 15 × 5.5 m LED wall and a 360° wraparound screen."
url: "https://anfischer.com/work/cariad-volkswagen-iaa-2025/"
date: "2025"
updated: "2026-10-04"
---

# Volkswagen Group / CARIAD

A camera-tracked generative installation for Volkswagen Group / CARIAD at IAA Mobility 2025 in Munich. Two overhead cameras turn visitor movement into a 14,000 × 2,000 px realtime composition across a 15 × 5.5 m LED wall and a 360° wraparound screen.

## Key facts

- **Year:** 2025
- **Client:** Volkswagen Group / CARIAD
- **Role:** Creative direction, generative systems, technical development
- **Location:** IAA Mobility, Munich, Germany
- **Tools:** Realtime Graphics, Computer Vision, TouchDesigner, Python

Commissioned by CARIAD — the automotive software company of the Volkswagen Group — for the Group's Auto × Software Night at IAA Mobility 2025 in Munich, this installation transforms the Volkswagen booth into a responsive environment that reacts to the people moving through it.

The system runs on a 14,000 × 2,000 pixel high-density LED wall (15 × 5.5 meters) plus a 360-degree wraparound LED screen. Two PoE cameras positioned overhead track visitor position and movement in realtime, feeding anonymized spatial data into a TouchDesigner-based generative graphics pipeline.

Rather than playing back pre-rendered content, the installation generates its visuals continuously. The composition responds to crowd density, movement patterns, and dwell time — creating a living artwork that is never the same twice and that makes the boundary between observer and participant deliberately ambiguous.